Netflix is developing its own gaming studio to rely less on outside creators. Marko Lastikka, formerly of Zynga and EA, will lead the Helsinki-based firm.
Engadget reports the firm would build “world-class” games sans commercials or in-app sales. The Walking Dead mobile developer Next Games and Oxenfree creator Night School Studio were previously acquired.
This new studio won’t release games for awhile.
“This is another step in our vision to build a world-class games studio that will bring a variety of delightful and deeply engaging original games — with no ads and no in-app purchases — to our hundreds of millions of members around the world,” said Amir Rahimi, VP of Game Studios, in a press release.
“It’s still early days, and we have much more work to do to deliver a great games experience on Netflix. Creating a game can take years, so I’m proud to see how we’re steadily building the foundation of our games studios in our first year, and look forward to sharing what we produce in the coming years.”
Night School launched “Oxenfree” for Netflix Games at Netflix’s upfronts-like Tudum. After a modest launch and a year of investment, the platform will have a lot to prove this fall.
Netflix Games had 1.7 million daily active users in August, which isn’t nothing, but it’s dwarfed by Netflix’s whole subscriber base who get ad-free games for free, Epic Games, and Steam. Someone should define success.