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Home ยป Netflix delays ad-supported plan until November to beat Disney Plus

Netflix delays ad-supported plan until November to beat Disney Plus


Netflix has been planning to add an ad-based model that will let subscribers pay a lower monthly fee in exchange for watching ads. The streaming giant will start offering the cheaper tier with ads on November 1, 2022.

Even though Netflix is a popular streaming service, it is having trouble keeping subscribers and making money in the market. In the second quarter of this year, the platform reportedly lost a million users.

Variety says that the early launch is a way to get advertising out before the December 8 launch of the Disney+ tier. Users in the US, Canada, the UK, France, and Germany will be able to use the new tier.

Both The Wall Street Journal and Variety, using unnamed sources, claimed to have confirmed the November 1 launch date. Variety said the idea would start initially in the US, Canada, the UK, France, and Germany. The streaming service expected to introduce the ad-supported tier in early 2023. Variety claims that the earlier debut date is aimed to trump Disney Plus’s same plan on December 8.

Netflix denied Variety’s report. The business added, “We’re still deciding how to introduce a lower-priced, ad-supported tier, and no decisions have been made.”

Netflix has acknowledged it will sell adverts for the new plan with Microsoft. An earlier unconfirmed report stated Netflix would charge between $7 to $9 a month for the ad-based plan. The amount of commercials would total four minutes per hour for this subscription. The lower plan doesn’t include all Netflix material. Moreover Disney Plus’s ad-based plan will cost $7.99 a month, and its ad-free version will cost $10.99 a month.

Other streaming firms are offering limited-time promotions to promote subscriptions. Peacock’s Premium Plan is $1.99 per month (usually $4.99) or $19.99 per year. HBO Max offers discounts for yearly subscriptions. Paramount Plus has added Showtime’s content to its app for $7.99 a month.

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