More than half of the people in the US now use an iOS smartphone than Android one. This is the first time that Apple has passed Google since the iPhone came out in 2007.
Apple has always been strong in its home market and has a good share of the high-end smartphone market around the world, but Android has become the most popular operating system because it has a wider range of devices and prices.
The first time Android beat iOS was in 2010, when smartphones were just getting started. Since then, Apple has never been able to get back on top.
Apple is growing outside the US. Apple caught 57% of the global premium smartphone market share in the second quarter ending in June, per Counterpoint. Other brands joined Samsung, which utilizes Google’s OS.
Apple became the first US-listed business to cross $2 trillion in August 2020, thanks to iPhone sales. Apple’s pinwheel of products and services aims to trap customers into its ecosystem.
Samsung is the top US Android phone maker. Still, if the researchers are to be believed, it and other Android OEMs need to up their game, so a similar fate doesn’t befall them in other markets where Android sales aren’t as driven by relative affordability. Google’s Pixel line saw strong growth in North America during the second quarter of 2017. The top five selling gadgets by volume were all iPhones.
iPhone and Android both debuted in 2007. Since 2010, Android has had more installed users than iOS. Apple doesn’t have a large active user base, but prolonged software support might assist Android by extending phone life. Meanwhile, all eyes are on Apple as it prepares to launch the iPhone 14 series later this week, catching up on features Android devices have had for years.
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